Auto Politica

The New York Times has a very curious article about cars and their owner's political identities. Here is an excerpt,

Among their findings: buyers of American cars tend to be Republican - except, for some reason, those who buy Pontiacs, who tend to be Democrats. Foreign-brand compact cars are usually bought by Democrats - but not Mini Coopers, which are bought by almost equal numbers of Democrats and Republicans. And Volvos may not actually represent quite what you think.

And this I found to be quite revealing,

The survey also found that minivans skewed blue, just as Chely Wright surmised in her song. At first glance, this might seem odd, because Republican car buyers tended to have more children - 3.5 on average, versus 1.7 for the Democratic buyers. Explaining this apparent contradiction offers a look into the increasing exactitude marketers seem to be applying to the question of who drives what.

"You might think with all the kids, they'd want the practicality of a minivan," said Art Spinella, the president of CNW. But practicality was not the Republican customer's highest priority, as Mr. Spinella's company discovered by tracking the customers throughout the buying process.

"There is a certain resistance that male new-car buyers have to minivans even in a household with two or three kids," Mr. Spinella explained. "For the most part, red-state households are more male-dominated when it comes to decision-making for a vehicle. In blue states, it's more of a joint decision-making process." Because the Democratic women get more of a say in the decision, their families end up with more minivans than S.U.V.'s.

How very interesting indeed. I am sure that there are plenty of people that defy these trends, but I know that I will be paying a little bit more attention to what cars people drive... And what is up with Democrats and Pontiacs?

Full Article at NYTimes.